Those wonky, sophisticated analytics and business intelligence tools may be fine for power users, but most organizations want easy-to-use, easy-to-interpret visual data analyses they can share with executives, salespeople, and other business users — preferably on a tablet as well as a laptop or PC.
We hear variations on this theme over and over from practitioners, and it’s backed up by our 2014 InformationWeek Analytics, Business Intelligence, and Information Management Survey. In fact, the trends identified in this annual survey have been pretty consistent since 2011. Survey respondents have picked data visualization, for example, among their top three “leading edge” analytics and BI technologies for the last four years, and this year it tied advanced analytics and embedded BI in the No. 1 spot.