While big data has entered the mainstream and gets airtime on network news shows, the people who manage data and deliver insights are enjoying no new celebrity or fame. In many organizations, they’ve become nearly invisible.
I’m talking about business intelligence and data warehousing teams. Although Hadoop and NoSQL are sexy and new, the bread and butter of big data still is — and in many cases will always be — served up by the BI team.
So why do so many teams today remain powerless to move BI forward? In most cases, it’s a lack of vision and resources.
Most companies today view BI managers as glorified report writers. Executives consider the team a tactical resource that provides basic information required to keep the lights on. They don’t see it as a strategic partner that can advise on leveraging information and innovative technologyto get closer to customers, streamline business processes or evaluate the business impact of a new initiative.