If there is any industry that can benefit from big data, it is the financial services industry. Of course the first use case that comes to mind is the ability to reduce risks, whether it be credit risk, default risk or liquidity risk. But there are of course many more possibilities. The industry that has lost the trust of its customers a lot since the crisis of 2008 can turn to big data to understand customers better and improve customer satisfaction by developing those products that their customers are looking for. But there are of course more possibilities.