When Santa Claus gets ready to come to town these days, he’s undoubtedly using big data and social networking to streamline his naughty and nice lists. With billions of kids to reach worldwide, he’d be crazy to still be using a quill and scroll.
Like Santa, retailers are using big data and social technology to prepare for the holiday rush. Technology is allowing even the smallest of businesses to spend less time focused on logistical challenges and more time focused on holiday cheer. Here are a few ways technology is making holidays happier–and more profitable–for retailers: