Marketing

How small businesses can mine big data

27th Aug `13, 11:48 AM in Marketing

As buzzwords go, big data is currently one of the most powerful—and one of the most perplexing. It…

BDMS
Guest Contributor
 

As buzzwords go, big data is currently one of the most powerful—and one of the most perplexing. It sounds like something only multinational conglomerates can afford. But the concept of analyzing very large amounts of data and looking within it for patterns, trends, and insights is one that nearly any business, large or small, can use to help make better decisions.

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