In my previous post, I talked about how the Grand Bazaar in Istanbul, one of the world’s first shopping malls, was a surprising case study in the use of Big Data. Over time, rug merchants learned how to ask questions that provide unexpected insights into their customers. This type of pattern recognition is at the heart of Big Data, and modern retailers are using the same approach to hone inventories and market their wares.
Globus is a premier department store subsidiary of the Migros Groups. It operates 37 retail stores that sell clothing, cosmetics, jewelry, household supplies and other upscale goods (which, ironically, is similar to the fine antiques sold in high domed hall of the Cevahir Bedesten at the Grand Bazaar.)