Analytics

How LinkedIn uses big data to increase visibility and enhance your brand

06th Mar `14, 06:48 AM in Analytics

Who wouldn’t like more LinkedIn profile page views? Thanks to newly updated “Who’s Viewed Your Profile” section, users…

BDMS
Guest Contributor
 

Who wouldn’t like more LinkedIn profile page views? Thanks to newly updated “Who’s Viewed Your Profile” section, users can now take advantage of personalized tips aimed at boosting page views.

One of the main features that has distinguished LinkedIn from the other major social-media platforms, such as Facebook and Twitter, has been the ability to see who has viewed your profile. Now, by tapping into the power of big data, LinkedIn’s new layout for “Who’s Viewed Your Profile” includes impressive analytics and real-time “actionable insights” meant to increase profile visibility and enhance one’s professional brand. Before, users could only see how often their profile was viewed and a list of the most recent users to check out their page. Now, LinkedIn breaks down the data even further, showing the industry viewers work in, the keyword searches that brought them to a profile, how they found a specific user, what regions they live in, what profession they are in and what companies they work for.

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