Marketing

How do you feel about the role of Big Data in the marketing industry?

06th Feb `14, 05:53 AM in Marketing

Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously…

BDMS
Guest Contributor
 

Half of marketers are enthusiastic about the role of Big Data in marketing, and another 31% are cautiously optimistic, according to a recent report from Infogroup Targeting Solutions.

The survey of 370 marketers who attended the DMA Annual Conference and Exhibition found 14% are uncertain about the role of Big Data, 3% are tepid regarding it, and just 1% are disillusioned.

However, whether an organization has already invested in Big Data has a significant impact on an individual marketer’s outlook: Among those whose companies haven’t yet taken the plunge, 22% are uncertain about Big Data’s role in the marketing industry and only 39% are enthusiastic.

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