Consumers have been shopping online for over a decade now, and they’re more than confident about spending their money on the web. E-commerce is a fixture in society, and billions of dollars pass through online vendors every year. Mobile commerce, however, is still a relatively new area that merchants are trying to explore.
According to CIO, companies are still unsure about how to optimize the mobile shopping experience for their customers. The news source noted that according to survey data from Accenture Interactive, mobile devices are a mainstay with the younger crowd – 72 percent of consumers between ages 20 and 40 use their gadgets to comparison shop while in retail stores. Plenty more use their tablets and smartphones to log onto retail websites and make purchases.