Sectors

Hortonworks Wants To Own Big Data Without Owning Anything

20th Dec `13, 06:00 AM in Sectors

Rob Bearden spent the better part of two years convincing Jerry Yang to spin off a small group…

BDMS
Guest Contributor
 

Rob Bearden spent the better part of two years convincing Jerry Yang to spin off a small group of Yahoo YHOO +0.42%’s engineers into a separate company. He eventually succeeded in 2011, forming Hortonworks with 20-plus Yahoo engineers and financial backing from Yahoo and Peter Fenton’s Benchmark Capital.

The company does one thing: building on, managing and implementing Apache APA +0.84% Hadoop. Originally designed to store Yahoo’s huge quantities of data at low cost, the open source platform is now used by companies as diverse as Spotify, Microsoft MSFT -0.88% and Cardinal Health to manage the vast swaths of unstructured information known as “Big Data.” Bearden envisions a bold new business paradigm, one in which data is no longer “post-transaction, reactive,” but rather “pre-transaction, interactive.” Without the jargon, that means companies are able to tap unused data about interactions on both the buy- and sell-sides to rejigger operations for maximum efficiency and profitability.

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