Marketing

The hidden advantages data-driven sales teams have

24th Aug `17, 11:00 AM in Marketing

Data. It’s something sales teams love and hate. Although it can be used effectively to boost sales and…

Brenda Berg
Brenda Berg Contributor
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Data. It’s something sales teams love and hate. Although it can be used effectively to boost sales and assists you in meeting your targets and goals, it’s a time-consuming process to sift through large quantities of it, and it can even seem daunting to some teams even to consider using it. However, it’s been proven time and time again that data-driven sales teams are the most successful. Today, we’ll explore why this success occurs and how you can use the same techniques to boost your sales, allowing you to effortlessly achieve your targets.

Making Big Decisions

This concept may seem obvious to some. However, there are many sales teams out there that are failing to realise that sales data can provide you with a huge advantage when it comes to making big decisions. When you’re running your sales campaigns and implementing your marketing strategies, without the data to effectively ‘score’ your techniques, you won’t know how to improve and where your loose ends are.

Tomas Philipson, a founder of Paper Fellows, explains, “With detailed analytics and statistics by your side, any big decision that your sales team will make can be backed up with evidence, rather than taking a shot in the dark, helping you to make the right decisions first, saving your business time and money.”

Creating More Realistic Targets

This one could be the most important advantage of using data within your sales teams. However often you set your targets, it’s tempting to aim high and dream big. However, a CIO Insights study shows that an incredible 58% of sales rep do not meet their quotas. As you can see, businesses that set high targets commonly find that they fall short. By setting targets alongside your data, you can drive up your sales step by step. This is, by far, the most effective way to increase sales and transform yourself into a more profitable business.

Placing Your Focus in the Right Areas

It’s renowned that some businesses will distribute their team’s focus evenly across all areas of their leads. However, if these businesses aren’t looking at their sales data, they may be investing too heavily in some areas and not enough in others. If your email sales team is doing fine, but your phone sales are not, you won’t know this fact until you refer to your data.

Seth Mclaughlin, Data-Specialist for Custom essay, adds, “Not all leads should be treated equally. It’s imperative that you analyse your data sources to see what areas you are falling short in. Without doing so, you could easily be spending far too much in the areas you don’t need to, costing your business when you could be investing the money elsewhere to help you generate more profit.”

Redefining Your Content Marketing Strategy

It’s a well-known fact that customers and clients are aware of how businesses are marketing to them. After all, they’ve been subject to it for years. This creates an even bigger need to create more personalised and directive content to engage with your customers. However, this specialised form of marketing can’t take place without data into who your customers are. By analysing your current content marketing campaigns and refining the data, you can learn what’s effective and what isn’t, allowing you to adapt your techniques to perfect in future strategies. Case studies have also been proven to be highly effective forms of content.

Creating the perfect content isn’t the easiest task in the world, and most businesses simply won’t have time. Many refer to custom writing services that can provide high-quality content to match your requirements. Likewise, it’s important that all the content you post is unique. The punishment for plagiarism can be devastating to your business. With this in mind, using online tools, such as Plagium and Academized, can help you eliminate any risks.

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