BANGALORE, INDIA: Small and mid-size businesses (SMBs) have long been the engines of driving economic growth and innovation. SMBs are responsible for 65 percent of the GDP and account for nearly 90 percent of the workforce today.
In all industries, SMBs are challenged to make sense of massive amounts of big data flowing from social media, mobile devices and sensors. Making sense of large volumes and types of data has become essential to not only compete but also to get one step closer to predicting business trends and anticipating consumer needs. Big data analytics has gotten so advanced and pervasive that it is now available to all businesses, regardless of size.