Google’s cloud computing business has figured out how it’s going to come at Amazon Web Services: lower and simpler prices, predictable services and software innovation. Some of the price cuts are as much as 85 percent. Amazon is expected to soon respond with moves of its own.
Over the long term, according to the executive in charge of Google’s public cloud, Google wants software developers, both independent and within companies, to count on prices steadily dropping at a rate that roughly tracks Moore’s Law. That means a doubling of power per dollar every 18 to 24 months. Google also wants its cloud business to move from a series of different services to a single, comprehensive product that handles familiar business applications, new apps, and big back-end data analysis and storage jobs.
“We think if we win the hearts and minds of developers, good things happen,” said Greg DeMichillie, director of management for Google’s cloud business. “Simplicity will be a big deal – what developers like to do is to write code, not managing infrastructure or worrying about resource planning.”