Analytics

Go “big data” or go home

26th Aug `13, 02:59 PM in Analytics

How does Facebook know to advertise all of your favorite sweaters with kittens embroidered on the sleeves? Is…

BDMS
Guest Contributor
 

How does Facebook know to advertise all of your favorite sweaters with kittens embroidered on the sleeves? Is it magic? Is the NSA tracking your Google history?

No. (Well, maybe the latter.) The answer is “big data” analytics, and the GW School of Business is at the front lines of this new discipline.

The school will launch a Master of Science in business analytics, or big data, this fall and bring on tech giant IBM to support the 10-month program. The program will help graduate students learn how to analyze huge amounts of digital data to better understand markets and consumers.

Offering courses ranging from sports analytics to data warehousing, this degree embodies GW’s push for interdisciplinary education and primes students for job potential. But by limiting the discipline to a graduate program, the business school is stunting its progress as an innovator, and as a truly interdisciplinary college.

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