Digital Personalization

Gigya’s new Consumer Insights tool makes mass personalization simple

01st Feb `14, 11:58 AM in Digital Personalization

What can big data do for marketers? How about letting them know each of their 10 million customers’…

BDMS
Guest Contributor
 

What can big data do for marketers?

How about letting them know each of their 10 million customers’ individual favorite sports teams? Or where they like to go on vacation? Or how they prefer to spend their leisure time? And helping marketers use that data effectively, intelligently, simply, and quickly.

Social login pioneer Gigya released a new tool for marketers today that will not only give them that data — it will also flow into customized email, web, social, phone, and offline marketing campaigns.

With just a few clicks of a mouse.

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