Marketing

Gate 6 marries marketing creativity with Big Data analytics

16th Aug `13, 11:53 AM in Marketing

hese days, it seems as if I can’t get through a conversation with someone from the high-tech industry…

BDMS
Guest Contributor
 

hese days, it seems as if I can’t get through a conversation with someone from the high-tech industry without that person referring — usually in super-reverent tones — to the vast potential of social media engagement combined with analytics to transform customer relationships.

Certainly, the success of Salesforce.com and its swelling ecosystem of marketing automation partners and platforms underscores the very real transformation going on within a business function notorious for having a hard time showing tangible returns on investment.

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