Environment

Ford using Big Data to fight climate change

25th Oct `13, 02:47 AM in Environment

If you’re not plugged into Big Data these days, you’re not paying attention. Ford, which has been poring…

BDMS
Guest Contributor
 

If you’re not plugged into Big Data these days, you’re not paying attention. Ford, which has been poring over huge blocks of information since the days of the legendary “Whiz Kids,” who brought financial controls to the company during World War II. Remember Robert McNamara, one of the data-driven architects of the Vietnam War? Before that, he was a Whiz Kid. That’s the group below.

Since then, there has been an epic battle at auto companies between “car guys” and “bean counters,” as car guy extraordinaire Bob Lutz (ex-GM exec) might put it. But we need the bean counters, too, a point seconded by John Viera, Ford’s global sustainability director.

“We use green analytics to figure out what kind of products we should be producing,” said Viera, who is addressing the Net Impact conference on this topic Friday. “Ford wants to do its share in stabilizing greenhouse gases in the atmosphere at 450 parts per million. And we can theoretically calculate what our CO2 output should be in 10, 20 or 30 years.”

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