Telecommunications

Focus 2014: At Top Of Telcos’ Minds In India!

24th Dec `13, 12:21 AM in Telecommunications

2014 could be a turnaround year for the Indian telecom industry in many ways. Buoyed by an improved…

BDMS
Guest Contributor
 

2014 could be a turnaround year for the Indian telecom industry in many ways. Buoyed by an improved regulatory environment, increased smartphone penetration and healthy uptake of data services in 2013, the telecom industry is expected to focus on innovative ideas and launches to speed up growth. Here is a look at some of the key areas where telcos are expected to focus for much of 2014: Big Data In today’s age of social media and increased customer awareness, the strategy of customer acquisition alone doesn’t hold long-term prospects. Telcos have realized the importance of customer retention rather than just customer acquisition and hence are utilizing new technology tools to retain and engage their customers.

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