Marketing

Five ways marketing directors can use Big Data

09th Jul `13, 11:59 AM in Marketing

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It…

BDMS
Guest Contributor
 

According to The Aberdeen Group, 2012 was when we really started living in the ‘Big Data’ world. It was one of the hottest technology terms bandied around last year.

But what is it today, and how can marketers use it to enhance lead generation and business?

Back in January, Marketing Week predicted that digital marketing would now just be called ‘marketing.’ This reflects the integration of digital and online into the practice of marketing – it’s now become illogical to separate these channels from the topic of marketing.

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