Retail / eCom

Five Big Data Trends Revolutionizing Retail

16th Aug `13, 10:33 AM in Retail / eCom

It’s Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring…

BDMS
Guest Contributor
 

It’s Moore’s law of marketing: The aggregate amount of data available to retailers doubles every two years. Acquiring the insights that retailers need to find, target and retain their ideal customers used to be a problem. Now, marketers are tasked with sifting through the enormous amount of data they have on hand. Big Data is just that, and the sheer amount makes it difficult not only to discern what’s valuable, but to discover what information might be missing or lost in the shuffle.

Read More
MORE FROM BIG DATA MADE SIMPLE