Sectors

Face Detection Data Collection: Are You Ready?

05th Oct `13, 01:15 PM in Sectors

Would you rather shop online or continue shopping at your favorite brick-and-mortar store if you knew they had…

BDMS
Guest Contributor
 

Would you rather shop online or continue shopping at your favorite brick-and-mortar store if you knew they had installed a big data analytics software that constantly watches you? No, I am not talking about a surveillance camera behind that dress you spotted. I am talking about a face detection software that is able to study your face and immediately collect data about your age, gender, attention span, and even your emotions. It does sound quite intrusive to me.

The gathering data storm

All this gathering of data is analyzed in real-time, and may help your favorite store to quickly change displays according to the information revealed. They can customize the merchandise minutes or seconds before you pass in front of the display. All this is supposedly done to please your needs, or compulsive shopping of the day according to your moods.

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