Sectors

Estate agents – this isn’t 1993. Please use ‘big data’ to offer us houses we want to buy

21st Jan `14, 06:11 AM in Sectors

Buying a house is, for the vast majority of the population, the biggest purchase of your life; yet…

BDMS
Guest Contributor
 

Buying a house is, for the vast majority of the population, the biggest purchase of your life; yet is one of the singularly most deflating, miserable, depressing and unpleasant experiences imaginable.

The blame lies with estate agents – an industry paid huge sums to sell houses, but who relentlessly forego any attempt at earning their pennies by actually understanding the customer. Given the data they hold it should be far and away a smoother, more streamlined service. They know the buyers’ budget; preferred areas; number of bedrooms needed; style of house; whether they want a garden; the preferred proximity to the station; Christ, they should know whether you want a catflap…

But all this is ignored in lieu of just a single point of differentiation: price.

In an age when “big data” is shaping our every move, how come an industry that takes so much profit can’t keep pace with technology and use it to actually deliver a service worth the money they take in commission?

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