Business Intelligence

Each Social Network Is Using A Very Different Data Lens To Understand And Target Users

11th Mar `14, 07:21 AM in Business Intelligence

The average global Internet user spends two and a half hours daily on social media, and information on…

BDMS
Guest Contributor
 

The average global Internet user spends two and a half hours daily on social media, and information on their activity – gathered under the catch-all ‘big data’ – reveals a great deal about what makes them tick.

Now, social networks are making significant investments in putting this data to work to deliver personalized content, and help advertisers hyper-target users.

But each social network has a distinct character, and views its users through a very different data lens, which informs this targeting. By understanding each social network’s data profile, marketers and developers can better gauge which social network is better for their purposes.

In a recent report from BI Intelligence, we take a close look at the kinds of information each of the biggest social networks collects on its users, and how that data fits into the overall strategy of each network.

Read More
MORE FROM BIG DATA MADE SIMPLE