Retail / eCom

Dynamite Data’s acquisition underscores Big Data’s role in retail

06th Aug `13, 10:37 AM in Retail / eCom

Two Chicago-based companies that help retail clients optimize pricing strategy are joining forces. Market Track LLC, which employs…

BDMS
Guest Contributor
 

Two Chicago-based companies that help retail clients optimize pricing strategy are joining forces.
Market Track LLC, which employs more than 400 people and serves 500 retail and manufacturing clients, has agreed to acquire Dynamite Data LLC, a 20-person company that scours the Web to provide retail clients with real-time pricing updates from their competitors. Market Track, which tracks Sunday circular advertisements, some 230 retail websites and retailers’ promotional emails in order to help clients monitor competitive advertising and pricing activity, will retain Dynamite’s…

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