Rather than just amassing data, organizations are finding ways to process, leverage, analyze and mine this vast resource and turn it into actionable intelligence. In examining this trend, attention has focused on big data, the process of collecting and analyzing a large portfolio of diverse structured and unstructured datasets.
Yet, in doing this, businesses must not forget small data. Small data comprises small bits or units of data that are not part of centrally-managed data stores and that invariably come into an organization via such diverse means as email attachments, social media, or within spreadsheets and reports. For many businesses, managing this small data for business advantage is often a greater challenge than leveraging huge volumes of big data.