Health / Pharma

Does Big Data Mean Big Problems for Health Care?

11th Jan `14, 02:31 AM in Health / Pharma

Companies rely on data to make better decisions, and health care organizations are no different. However, data in…

BDMS
Guest Contributor
 

Companies rely on data to make better decisions, and health care organizations are no different. However, data in this vertical field isn’t being only being used to keep individual patient histories up to date and accessible.

It’s also being harnessed in a number of innovative ways that could lead to new developments in the treatment and prevention of disease as well as patient care.

Data vs. diseases is just a start

Just as marketing professionals rely on Google to determine what consumers are looking for, the health care industry has found the search engine to be a useful tool in tracking issues such as outbreaks of Influenza around the world. Based on the location and number of searches for terms like “flu symptoms,” health care professionals can determine the how the virus is spreading and where additional treatment options are needed.

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