Health / Pharma

Dedicated Big Data Teams Are Expected To Grow Among Pharmaceutical Companies

04th Feb `14, 03:40 PM in Health / Pharma

Across the pharmaceutical industry, use of Big Data remains a relatively new concept. According to a new study,…

BDMS
Guest Contributor
 

Across the pharmaceutical industry, use of Big Data remains a relatively new concept. According to a new study, at present, just under half of surveyed Top 10 pharmaceutical companies report having dedicated Big Data teams in place.

Cutting Edge Information’s latest study, “Pharmaceutical Big Data Insights: Harnessing Real-Time Data to Drive Decision Making and Innovation,” found that Big Data supports companies’ existing practices to help dedicated teams achieve and expand existing market access, medical affairs, clinical and business development objectives.

As familiarity with Big Data grows, companies are moving toward establishing formal Big Data structures. Implementing dedicated teams enables companies to track and store Big Data within a single structure. Moreover, consolidating Big Data resources allows multiple internal groups to conduct Big Data analytics in-line with their objectives. By comparison, companies without a dedicated team to process and track Big Data usage, may end up expending additional energy by tracking duplicate metrics.

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