Marketing

Data-driven marketing versus Big Data marketing…Huh?

10th Sep `13, 10:38 PM in Marketing

If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not…

BDMS
Guest Contributor
 

If you’ve asked yourself ‘Aren’t we already doing that?’ when it comes to Big Data marketing, you’re not alone. Although marketers are feeling the pressure – both externally and internally – to evaluate and adopt new technologies and techniques, many struggle to identify how their current data-driven techniques really vary from the Big Data phenomenon at play.

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