Sectors

Data Analysis: A Battlefield for Retailers and CPG Firms

06th May `13, 10:54 AM in Sectors

Starbucks is a perfect example of what retailers and consumer packaged goods (CPG) companies are grappling with when…

BDMS
Guest Contributor
 

Starbucks is a perfect example of what retailers and consumer packaged goods (CPG) companies are grappling with when it comes to analyzing the data deluging their networks from inside and outside the corporate walls.
databattlefield Data Analysis: A Battlefield for Retailers and CPG FirmsAs much as a quarter of the data the coffee brewer is dealing with comes from its loyalty cards, but the firm doesn’t quite know how to use the data yet, says Joe LaCugna, director of analytics and business intelligence at Starbucks.
In addition, while the company has a team that analyzes social media, it hasn’t yet figured out exactly what to do with that information, either, he notes.
Still, the company is making strides in its overall data analysis strategy; it has reduced the number of reports it offers to managers about store operations from 300 to 11 key performance indicators, LaCugna adds.

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