Photographed by: Ernita Siregar
CONTRIBUTOR
Nik Samoylov

Nik Samoylov is a co-founder of Conjoint.ly. Previously a management consultant with Bain & Co, Nik saw many business decisions being made on gut feel without checking what matters to customers because it was too hard. This motivated to start Conjoint.ly, which helps companies understand what drives customers’ decision-making through state-of-the-art marketing science.


MORE FROM BIG DATA MADE SIMPLE