DataSift made a name for itself as a company that took large unstructured datasets — such as anonymised firehoses from social media services like Facebook (and previously, Twitter) and ordered them in a way for enterprises and brands to get a better idea of consumer preferences and other insights. Now Nick Halstead, the person who founded and led DataSift but left the role in October 2015, has started a new company that wants to provide big data insight directly to the enterprises themselves — based on their own data.
CognitiveLogic, as the new, three week-old startup is called, is today announcing a seed round of $3 million to kickstart the business. The funding comes from influential U.S. VCs Upfront Ventures and IA Ventures.
While there are a number of analytics startups out there helping leverage companies’ own internal databases in better ways, CongitiveLogic is offering a different twist on the idea: it’s concept is to join up data from different enterprises to analyse it. “We want to join data between multiple companies without either company having to send the raw data, but gain insights from combining those datasets,” Halstead says.