Analytics

Choice Engine: 5 critical components to succeed: The Taste Graph [Part 4]

28th Jan `14, 12:25 PM in Analytics

Even after noise filtration techniques are applied and continuously re-calibrated to distill signals from the vast external data,…

BDMS
Guest Contributor
 

Even after noise filtration techniques are applied and continuously re-calibrated to distill signals from the vast external data, constructing a graph for a set of users or an individual is immensely challenging.

“Society exists only as a mental concept; in the real world there are only individuals.” ~ Oscar Wilde

Personalised Choices is the Holy Grail. The graph needs to consider each person as an individual.

taste graphNot as a segment.
Not as a class.
Not as a commodity.

It needs to respect his/her individuality, which introduces an unparalleled level of complexity where traditional analytical methods such as collaborative filtering fails, as it always tried to club people into segments / clusters.

Read More
MORE FROM BIG DATA MADE SIMPLE