Environment

Can Big Data Save the Earth, or Will ROI Win?

13th Nov `13, 05:59 AM in Environment

So Big Data is everywhere, well – it is if you believe all the hype. But hype and…

BDMS
Guest Contributor
 

So Big Data is everywhere, well – it is if you believe all the hype. But hype and hyperbole or not, what matters now is that we’re talking about Big Data a lot because vendors are continuing to develop their applications, data models, cloud frameworks and supporting analysis functions around the definition of massive data sets that we have become used to. But there’s a problem and it’s called ROI. ROI or Return on Investment is the point where we see whether real world implementation of technology is actually viable, i.e., the truth is money talks and, well, you know the rest.

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