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Build big data adaptability through rapid experimentation

20th Jan `14, 06:57 AM in Resources

If you’re trying to waltz when your customers want to quickstep, they’ll choose your competition. This anxiety-inducing situation…

BDMS
Guest Contributor
 

If you’re trying to waltz when your customers want to quickstep, they’ll choose your competition. This anxiety-inducing situation often points leaders in the direction of big data, which is a smart move. However, most organizations approach big data with too much trepidation — they’re dipping their toes in the water when they should be plunging into the deep end.

Adaptable organizations experiment rapidly with their offerings (products, services, and relationships) and build strong discovery capabilities. There’s no better way to accelerate discovery than to embrace big data in your strategy — the key is to attack this with purpose and vigor. To dramatically increase adaptability, you must build an organization that experiments in a big data fashion: with high volume, velocity, and variety.

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