Too Big to Ignore: The Business Case for Big Data
by Phil Simon Published in 2013

Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At a high level, the book makes a compelling business case for that which we are calling Big Data. Simon provides commonsense advice for organizations looking to make sense out of the information streaming at us with unprecedented volume, velocity, and variety.

Think big.

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