Big Data has crossed the chasm from hype to everyday reality remarkably quickly. Its adoption has been accelerated by hungry data warehousers using big data techniques to get better answers from their data mining activities.
Attending the TM Big Data InFocus 2014 conference in Amsterdam, it became abundantly clear that hype and promise-laden claims by vendors of big data software and storage were simply not there. The language and the approach has changed about face in just a couple of years.
The surface cliches are still there (“From Information to Actionable Insight”, for example) but they are realistic for the big data miners attending the conference.