All food companies face an interesting dilemma: How to understand the tastes and needs of their consumers? When it comes to food or snacks, tastes and preferences vary so much that it is hard to have one single strategy that meets everyone’s needs.
Besides, customers belong to all range of age groups and come from different backgrounds with different taste buds. So, how do they solve this problem? As one of the largest industries in the world, the food industry is adopting big data technology to better understand and serve customers.
Here are a few ways technology is helping them uncover the snacks consumers crave.