Media & Entertainment

Big Data Is Big Deal To Local Media

07th Oct `13, 11:41 PM in Media & Entertainment

Among local media companies, big data is graduating from a buzzword to a potentially business-changing proposition. Many understand…

BDMS
Guest Contributor
 

Among local media companies, big data is graduating from a buzzword to a potentially business-changing proposition. Many understand that this data, harnessed effectively, could fundamentally change the way they present content and serve ads.
But how many really get just how complicated it is to move into this space, which is evolving as fast as the speed of information itself? For those that are trying to embrace big data to transform their business, the task is as big as it is complex.

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