Human Resource

Big Data Investment Increasing, but not Hiring

29th Jan `14, 05:51 AM in Human Resource

Big Data is proving to be a big money-maker for businesses, but data workers aren’t reaping similar rewards….

BDMS
Guest Contributor
 

Big Data is proving to be a big money-maker for businesses, but data workers aren’t reaping similar rewards. A new report suggests that while many companies have committed to spending more of their budgets on Big Data marketing initiatives in the new year, job opportunities for data analysts are actually on the decline.

An annual study of 400 marketing companies from Infogroup Targeting Solutions — a Nebraska-based data analysis firm — found that more than 60% of marketers expect their Big Data budgets to increase in 2014. However, the majority of marketing companies surveyed said that these increased budgets won’t coincide with an increase in hiring for data-related positions.

This year’s Infogroup findings mark a reversal from last year’s annual survey, which found that marketers were investing in both new Big Data strategies and data personnel. David McRae, president of Infogroup, expressed some concern with this reverse trend in hiring, which he says coincides with a shift from information-gathering to analysis on the part of companies.

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