Travel / Hospitality

Big Data in Tourism & Hospitality: 4 Key Components

07th Jul `13, 11:13 AM in Travel / Hospitality

Identified as one of the major trends impacting the travel industry, among many other industries, big data is…

BDMS
Guest Contributor
 

Identified as one of the major trends impacting the travel industry, among many other industries, big data is already playing an important role in how travel organizations are shifting their efforts. Many people think it’s a “technology thing” when it’s really about business processes and intelligence to better deliver the customer promise. What is big data all about and how can we better understand the phenomenon? A easy way to memorize it is to consider the four Vs of big data: Volume, Variety, Velocity, and Veracity.

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