Marketing

Big Data helps advertising industry boom

02nd Dec `13, 09:41 AM in Marketing

Jointly organized by the Shanghai MediaV Advertising Company and Beijing-based iResearch Consulting Group, the 2nd China Internet Marketing…

BDMS
Guest Contributor
 

Jointly organized by the Shanghai MediaV Advertising Company and Beijing-based iResearch Consulting Group, the 2nd China Internet Marketing Product Forum was held on Nov 28, 2013 at Beijing’s Four Seasons Hotel.

According to organizers, by focusing on the innovation behind marketing products, the forum aims to further explore the promotion effects that can be applied to the development of the Internet. Over 1,000 advertisers, industrial agencies and Internet businesses participated in the forum, including Shayne Orbell, head of buyer relations with APAC at Google, Yang Jiongwei, CEO of MediaV Advertising and Pete Wong, manager of greater China’s Doubleclick & AdExchange.

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