Media & Entertainment

Big Data Equals “Big Thinking” for the Direct Response Television Advertising Industry

11th Dec `13, 08:34 PM in Media & Entertainment

Hawthorne Direct, a full service brand response advertising agency, has continued to embrace the Big Data boom by…

BDMS
Guest Contributor
 

Hawthorne Direct, a full service brand response advertising agency, has continued to embrace the Big Data boom by making significant investments in new technologies, new methodologies, and new personnel hires within the Data Science space. Hawthorne Direct’s Data Science continued initiatives are actively being designed to leverage consumer response data and analytics, so as to broaden targeted customer base opportunities by re-focusing both creative and media strategies and executions. The announcements were made today by Jessica Hawthorne-Castro, Hawthorne Direct’s Chief Operating Officer.

Hawthorne Direct’s increased data analysis and visualization abilities, already being applied to precise data on more than $2 billion of TV media compiled over the past two decades, are providing the agency with additional insights and helping guide the success and optimization of present and future campaigns on behalf of Hawthorne’s brand clients. Leveraging Hawthorne’s quickly accumulated data on retail and web response will further develop multi-channel attribution and marketing analytical models.

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