Last week, SiliconANGLE published some predictions made by different parties based on advanced analytics incorporating data from previous years and current social media trends. So who called the winners last night?
The music service used its streaming data to predict Grammy winners, speculating that Imagine Dragons’ “Radioactive” would win Record of the Year, Macklemore and Ryan Lewis’ The Heist would win Album of the Year and Best New Artist, and predicted Lorde’s “Royals” would take home Best Pop Solo Performance. Spotify also predicted that Daft Punk featuring Pharrell Williams and Nile Rodgers’ “Get Lucky” would win the Best Pop Duo/Group Performance.
Based on the actual winners, Spotify got three right: Best New Artist, Best Pop Solo Performance, and Best Pop Duo/Group Performance. Last year, Spotify correctly predicted Gotye’s “Somebody That I Used to Know” for Record of the Year, and Mumford & Sons’ Babel for the Album of the Year. It seems Spotify listeners are the best source for predicting Grammy winners.