Marketing

Big data changing marketers’ role says survey

17th Sep `13, 12:52 PM in Marketing

Commissioned for the Guardian Changing Advertising Summit, the survey found that 86% of marketers consider big data was…

BDMS
Guest Contributor
 

Commissioned for the Guardian Changing Advertising Summit, the survey found that 86% of marketers consider big data was changing the marketing function with 53% said it was now ‘very important’ and 62% saying their job had already changed as a result.

The survey also found that marketers felt that big data would see consumers expecting more targeted messages being created but only 30% of marketers thought they were sufficiently qualified to handle the challenge.

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