Health / Pharma

Big data becomes more prominent in pharma industry

28th Dec `13, 04:27 AM in Health / Pharma

Big data has grown to prominence in the pharmaceutical market over recent years, turning into a key technology…

BDMS
Guest Contributor
 

Big data has grown to prominence in the pharmaceutical market over recent years, turning into a key technology for businesses.

With smartphones, tablets and other mobile devices causing a substantial rise in the amount of data collected by organisations, big data is necessary for it to be managed with ease.

Forrester’s chief information officer Skip Show explained that important leaders in the sector are claiming that good data management gives businesses a key and differentiated competitive advantage.

Mr Show commented on the many common trends and practices in the industry, indicating that pharma should move away from its focus on molecules in order to take a holistic view of disease.

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