There has been significant ink killed in the name of Big Data over the last few years. Much of that slaughter is justified; Big Data represents a massive generational shift in the way we think about data and its impact on every aspect of our personal and professional lives.
But I don’t think people really get it. Big Data is too big and too abstract for most people to truly grasp. To many, it feels like just another label for the relentless technology arms race we’ve been engulfed in for 30 years.
Rather than provide my grandiose vision of Big Data for the ages, let’s think of it in terms of a pair of shoes. Not all the shoes, just one simple pair of shoes. That’s right. A single pair of shoes = Big Data.