Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. That statement often prompts vigorous head nodding from executives, but is quickly followed by head scratching. “How can we make this happen?”
We’ve recently published a multimedia eBook Big Data, Analytics, and the Future of Marketing & Sales that attempts to answer that question. Organizations today face overwhelming amounts of data, organizational complexity, rapidly changing customer behaviors, and increased competitive pressures. New technologies as well as rapidly proliferating channels and platforms have created a massively complex environment. At the same time, the explosion in data and digital technologies has opened up an unprecedented array of insights into customer needs and behaviors.