So what is big data, anyway? Well, there’s the classic 3V model — high volume, high velocity and high variety — that’s bandied about often. But that popular, if nebulous, definition doesn’t really explain the pragmatic benefits provide by a big data platform.
David McJannet, VP of marketing for Hortonworks, believes that a more practical description is called for, one that explains the real-world benefits of big data.
“Big data isn’t this nebulous thing,” McJannet told InformationWeek in a phone interview. “Very pragmatically, it’s about building net-new analytic applications based on new types of data that (an organization) wasn’t previously tracking.”