Marketing

Big data – a marketer’s dream or dilemma?

07th Oct `13, 11:35 PM in Marketing

Everyone is talking about “big data”, especially in marketing where it promises to enable a new era of…

BDMS
Guest Contributor
 

Everyone is talking about “big data”, especially in marketing where it promises to enable a new era of perfectly targeted messaging for the modern, connected consumer – or is that just hype, soon to evaporate among privacy fears, confusion, and the technical difficulty of getting marketing value from a mountain of data, sometimes from disparate sources?

This was the subject of debate at a recent seminar hosted in association with digital marketing solutions provider Adobe. A panel of experts was joined by members of the Guardian Media Network, a community for professionals working in media and technology, for an open debate.

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