Marketing

Beyond Big Data in Marketing: Predictive Analytics for the Smart Marketer

04th Dec `13, 12:48 PM in Marketing

Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict…

BDMS
Guest Contributor
 

Predictive analytics refers to the practice of deriving insights from existing information and data in order to predict future trends and events. In fact, one of the best uses of big data is in reducing ambiguity and uncertainty of future events by establishing patterns in the existing data. Predictive analytics can help companies in identifying the potential risks and opportunities by providing an enhanced understanding of their customers and products.

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